PhD

ENTREPRENEURIAL OPPORTUNITY IDENTIFICATION AND EXPLOITATION

Prof. Dr. Marc Gruber  |  2 ECTS credits  |  Fall Term

OBJECTIVE
Understanding the theoretical foundations of entrepreneurial opportunity identification and exploitation, and applying them to real technological innovations from EPFL.

CONTENT

1. Theoretical insights into the origin of entrepreneurial opportunities: Neoclassical Equilibirum Theory, Search Theory and Austrian Theory
2. Strategy and the Management of Innovations: local and distant search; challenges in performing boundary-spanning search in new ventures
3. Methods for identfiying market applications for new technologies
4. Opportunity evaluation under high uncertainty
5. Crafting strategies for opportunity exploitation
6. Real-life cases of technologiocal opportunity identification and exploitation